The Changing Face of Sports and News Broadcasting. The technology for live broadcasting has evolved to newer dimensions. On the other side of the spectrum, the viewership also has gone through a tremendous paradigm shift from television to online and over-the-top content (OTT) platforms. Major sporting leagues across the world, such as NFL, PGA Tour, NBA, Champions League, and the recent phenomenon IPL, are having their fixtures live-streamed over social media and other internet sources as these media help them engage their increasingly mobile audience in a better way. Thanks to the ubiquitous mobile connectivity powered by next-gen internet connectivity technologies such as 5G and the proliferation of mobile devices, the mobile and screen time of people is increasing.
Most of the audience, particularly people in the age group of 25-34 years, prefer to consume on-demand content streaming via their mobile screens. It should be noted that this age group represents a major consumer group with strong purchasing power.
Consumption of online videos has increased over the years, which holds more than 82% of all consumer internet traffic by 2022. This consumption is 15 times higher than the consumption in 2017. As more and more people are connected to the internet and social media through their handheld devices, the role of videos in Entertainment and marketing efforts are just getting bigger.
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