How AI is transforming video production and helps amplify audience engagement

Online videos are estimated to make up more than 82% of all consumer internet traffic by 2022, which is 15 times higher than the traffic in 2017. As more and more people are connected to the internet and social media through their handheld devices, the role of videos in entertainment and marketing efforts is just getting bigger.

According to Statista, in 2018:

  • Over 85% of all internet users in the United States watch online video content on any of their devices
  • 25-34 years old watched the most video content. It should be noted that this age group represents a major consumer group with a strong purchasing power.

According to a Google-commissioned Nielsen Study

  • 47% of 17 to 49 year old consider themselves “light” traditional television viewers, and 27% do not watch traditional television at all.

With the volume of online video viewership increasing rapidly, the production of video content and the optimization of the functionality of the content becomes a more interesting challenge for the video producers. The modern consumers of video content demand more flexibility with the way they use the content. They want a steady stream of high-quality content for a variety of screens and form factors. The content must instantly capture their interest and deliver the message (or even persuade them) within few minutes.

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