Transforming the e-commerce industry: The pivotal role of media tagging platforms

  • Jul 15 2020
    2year 2 month 10 days

Today’s digital world brings with it a plethora of workflows associated with the content which are extremely intricate with producing, managing, distributing, and media tagging.
Almost every internet user would have come across ads to help them make purchases while watching videos on platforms such as YouTube. But what if platforms could identify shoppable products from the videos itself using innovative technology? Businesses dealing in shoppable videos by tagging in-video products to major e-commerce platform sites or partner e-shops have been gaining significant traction in recent times. Simply put, these are media tech and media tagging platforms. For the e-commerce industry, this is turning out to be a boon for business prospects, as media tagging platforms driven by cutting-edge technologies are transforming the e-commerce industry. Here’s how.

Leveraging metadata
For brands in the media industry, today’s digital world brings with it a plethora of workflows associated with the content which are extremely intricate with producing, managing, distributing, and media tagging. All these functions are bound together by a core element – metadata. So, what is metadata?
Metadata is data about data. This may sound confusing, so let us break it down. Metadata is simply data that provides us information about other data. To elaborate more, metadata today has become more complex as companies expand their assets in new mediums such as digital videos. For example, media tagging platforms use metadata to discern data such as image recognition, object identification, facial recognition, emotion recognition, and location identification to create non-intrusive live placement of ads with textual content and keyword mapping. Using such extensive details, media tagging companies extract metadata which also allows monetization and identifies the brands, logos, and so on merely from the videos online.