A decade ago the video tech industry worked at a fixed bit rate for every video regardless of the type or theme of the content. Every video content went through manual editing that sometimes resulted in lengthy and tedious editing processes, poor resolution and consuming large volumes of bandwidth. In 2016, an algorithm was created that learned data values and concepts merely by analysing apt data samples fed by humans. While much has been achieved in over two decades from the marriage between technology and the video production industry, the birth of AI and ML has hastened the process further for video content creators.
In time the AI automated integration made editing cheaper and enabled industries across sectors to embrace technology as an integral part of their brand and marketing strategies. One of the cornerstones was that it not only shook up the foundations of the broadcasting and video streaming efficacies but also demonstrated its capabilities in terms of predictions, trends and the possibility of lucrative RoI.
Going for minimum human intervention
Being almost autonomous with minimum human intervention, AI has been able to identify specific content and the market response to it and generate trending videos based on viewers’ interests. More and more brands understood the power of videos in their strategies simply because they found success in reaching a larger audience at a fraction of the cost, and the videos were far more engaging, dynamic and insightful. Storytelling in marketing is always a great connection to have with your customers and motivates them to experience your brand.
Anastasia Radzinskaya, an eight-year-old content creator going by the name “Like Nastya”, creates original child-oriented stories and role plays that are dubbed in several languages. With 79.12 billion views and 96.5 million Youtube subscribers, Forbes named Anastasia as “one of the world’s fastest-growing creators, thanks to videos in seven languages” in 2019, and she is the third highest-paid YouTuber in the world, with an estimated annual income of $18 million. Like Natsy launched her first-ever toy line designed by toy manufacturer Jazwares, in a partnership brokered by IMG, and an NFT collection with Gary Vaynerchuk’s VaynerNFT and with thriving followers on different platforms catapulted serious sales around the world. [source]
In time there has been a giant expansion of content creators who have delved into the ‘Meta’ space creating a need for inexhaustible content. Platforms like YouTube, TikTok and Meta employ AI-based algorithms that facilitate amateur users in creating dextrous content with top-notch editing advantages.
Recently Deep Nostalgia created lifelike movements using facial recognition, by training the algorithm with datasets of real people with different facial movements, in the end, users were amazed to see their forefathers or famous historical figures in motion. The AI algorithm recognised the pre-set video best fits to the still images. It garnered plenty of users because seeing ancestors in a video stimulation was not just exciting but also found a profound way to connect with the family tree.
With the expansion of the digital horizon and immersive technology, there has been a cerebral move in the marketplace. Equipped with AI-integrated data most brands have embraced video technology to bridge the gap between retailers, supply chain partners and customer experience. The market is evolving at a revolutionary speed creating demand-based supply, and technology is the only constant that brings about sustenance and balance. Like Daniel Bell says, “Technology like art is a soaring exercise of the human imagination.”