Modern technology is changing the way fans watch and interact with sports, making it more immersive even while experiencing it from the comfort of their homes. Olympics is by far one the greatest sporting event in the world.
With the 16-day event garnering 3.2 billion viewers globally -40% of the world's population- and the large audience set has its own needs.
This appetite of the world to consume Olympic provides an immense opportunity to broadcasters for monetization, but it can only be realized if broadcasters can provide their audiences with engaging content which is immersive and lends itself across traditional and new digital channels.
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