ibc-2025

IBC 2025

IBC 2025 is set to take place from September 12-15, 2025, at the RAI Amsterdam, promising to be one of the biggest broadcasting media and technology shows of the year. With approximately 1,400 exhibiting companies from over 170 countries expected to attend, this year&#8217;s exhibition will showcase some of the best innovations that will define the future of media and entertainment in the time to come.
<a href="https://magnifi.ai/ibc-2025?utm_source=blog&amp;utm_medium=internal-gif&amp;utm_campaign=top-brands-at-ibc-2025" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="alignnone wp-image-4016 size-full" src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/IBC-Magnifi-GIF.gif" alt="" width="1024" height="152" /></a>
Here are some of our top picks for booths that you must visit to witness the best of the show and stay ahead of the curve:
<h2><a href="https://reutersagency.com/ibc-2025" target="_blank" rel="noopener">Reuters and Imagen: Redefining News and Sports Workflows</a></h2>
<img decoding="async" loading="lazy" class="alignnone wp-image-4009 size-large" src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Reuters-Imagen-1024x321.png" alt="" width="1024" height="321" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Reuters-Imagen-1024x321.png 1024w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Reuters-Imagen-300x94.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Reuters-Imagen-768x241.png 768w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Reuters-Imagen-1536x482.png 1536w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Reuters-Imagen.png 1626w" sizes="(max-width: 1024px) 100vw, 1024px" />
Reuters, the world-renowned news organization, serving over 2,500 newsrooms and broadcasters across 128 countries is exhibiting an unmissable spectacle this year in collaboration with its media management arm, Imagen. Together, they bring a unique mix of global news leadership and next-generation media technology.
<h3>Why Visit</h3>
At IBC 2025, Reuters and Imagen are showcasing how artificial intelligence and cloud-based platforms are transforming content production, management, and distribution. Their joint solutions are designed for broadcasters, publishers, and sports organizations that require speed, scale, and reliability in every workflow.
<h3>What to Expect</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">AI-led Content Production: Reuters AI Suite offering transcription, translation, metadata enrichment, and synthetic voice video tools.</li>
<li style="font-weight: 400;" aria-level="1">Archive Management: Centralized, searchable content libraries that enable hassle-free discovery and distribution.</li>
<li style="font-weight: 400;" aria-level="1">Enhanced Content Delivery:  API-driven content feeds enriched with automated metadata . </li>
</ul>
Booth Location: Booth 5.D44, Hall 5 &#8211; IBC Content Everywhere
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<h2><a href="https://aws.amazon.com/media/ibc25/" target="_blank" rel="noopener">Amazon Web Services (AWS): Cloud and AI for Media</a></h2>
<img decoding="async" loading="lazy" class="alignnone wp-image-4007 size-full" src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/AWS-.png" alt="" width="988" height="538" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/AWS-.png 988w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/AWS--300x163.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/AWS--768x418.png 768w" sizes="(max-width: 988px) 100vw, 988px" />
Amazon Web Services powers many of the world’s leading media brands, including BBC, Sky Sports, and Formula 1. At IBC 2025, AWS is demonstrating how cloud and generative AI are shaping the future of content creation, collaboration, and audience engagement.
<h3>Why Visit</h3>
This year, AWS is highlighting three themes that are central to the future of media. The first is content creation, with generative AI tools such as Amazon Bedrock, Nova, and partner applications. The second is connected workflows, featuring the debut of a multi-organization news production built on the Cloud Native Agile Production framework. The third is audience engagement, where personalization and monetization tools enable organizations to deliver content that is both timely and relevant.
<h3>What to Expect</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Live News Collaboration: A first-of-its-kind demo where Reuters, BBC, Sky News, and CNN produce news together in real time using CNAP.</li>
<li style="font-weight: 400;" aria-level="1">Generative AI in Action: More than 30 interactive demos showcasing practical M&amp;E use cases using AWS&#8217;s generative AI .</li>
<li style="font-weight: 400;" aria-level="1">Expert Inputs: Deep insights on specific IP and hyper-personalising experiences using AI.</li>
</ul>
Location: Hall 5, Booth 5.C90
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<h2><a href="https://magnifi.ai/ibc-2025?utm_source=blog&amp;utm_medium=internal-link&amp;utm_campaign=top-brands-at-ibc-2025" target="_blank" rel="noopener">Magnifi: Add AI to Your Video Workflows</a></h2>
<img decoding="async" loading="lazy" class="alignnone wp-image-4008 size-large" src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Magnifi-1024x501.png" alt="" width="1024" height="501" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Magnifi-1024x501.png 1024w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Magnifi-300x147.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Magnifi-768x376.png 768w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Magnifi-1536x752.png 1536w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Magnifi.png 1700w" sizes="(max-width: 1024px) 100vw, 1024px" />
Magnifi, a VideoVerse company, is known for transforming sports highlights and live content with AI-powered automation. At IBC 2025, Magnifi takes a major step forward by debuting its news workflows, bringing the same efficiency and innovation that have powered sports into the newsroom.
<h3>Why Visit</h3>
This is Magnifi’s most important IBC yet. The platform is expanding beyond sports into news, giving broadcasters and publishers new ways to create short-form, mobile-first content faster and at lower cost. From AI-assisted storytelling to metadata-driven distribution, Magnifi is showing how newsrooms and sports organizations can deliver more content, in more formats, to more audiences with ease.
<h3>What to Expect</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Debut of News Workflows: Automated clip creation for breaking news, repurposed archive material, and faster publishing across OTT and social platforms.</li>
<li style="font-weight: 400;" aria-level="1">Faster Storytelling at Scale: Platform-native videos ready for mobile, social, and OTT distribution with AI-led editing, without additional overhead.</li>
<li style="font-weight: 400;" aria-level="1">Smarter Distribution: Integrated tools that support advanced editing and instant publishing across multiple destinations, ensuring timely and tailored updates.</li>
</ul>
Location: Hall 14, Booth 14.C20
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<h2><a href="https://substance3devents.com/ibc-2025" target="_blank" rel="noopener">Adobe Substance 3D: Connected 3D and Motion Design</a></h2>
<img decoding="async" loading="lazy" class="alignnone wp-image-4006 size-large" src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Adobe-Substance-3D-1024x472.png" alt="" width="1024" height="472" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Adobe-Substance-3D-1024x472.png 1024w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Adobe-Substance-3D-300x138.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Adobe-Substance-3D-768x354.png 768w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Adobe-Substance-3D.png 1470w" sizes="(max-width: 1024px) 100vw, 1024px" />
Substance 3D, Adobe’s ecosystem for 3D texture, material, and environment design, brings powerful tools into film, motion graphics, and immersive media workflows. At IBC 2025, Substance 3D will feature at the Adobe booth showcasing integrated 3D and motion design experiences.
<h3>Why Visit</h3>
Substance 3D enables artists and creative teams to move seamlessly between 3D material creation and motion design. At IBC, Adobe is demonstrating how workflows now extend from Substance 3D into After Effects and other familiar creative tools, making 3D design more accessible, efficient, and integrated.
<h3>What to Expect</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">3D-to-Motion Workflow: Live demos showing how Substance 3D content can feed directly into your workflows.</li>
<li style="font-weight: 400;" aria-level="1">Expert Guidance: Adobe’s Substance specialists will be on hand to explain how the ecosystem fits into video, motion, and creative pipelines.</li>
</ul>
Location: Hall 7, Booth 7.B25
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<h2><a href="https://zixi.com/zixi-at-ibc-2025" target="_blank" rel="noopener">Zixi: Enterprise-Grade Live Video Over IP</a></h2>
<img decoding="async" loading="lazy" class="alignnone wp-image-4010 size-large" src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Zixi-1024x466.png" alt="" width="1024" height="466" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Zixi-1024x466.png 1024w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Zixi-300x137.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Zixi-768x350.png 768w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Zixi-1536x699.png 1536w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2025/09/Zixi.png 1707w" sizes="(max-width: 1024px) 100vw, 1024px" />
Zixi, the Emmy Award winning platform, is best known for creating broadcast-quality live video over IP that enables broadcasters, sports leagues, and service providers to deliver streams securely and at scale.
<h3>Why Visit</h3>
Zixi simplifies live IP video with tools that improve reliability, reduce latency, and remove interoperability constraints. At IBC 2025, they are presenting innovations that enhance live workflows and demonstrate the power of multi-vendor collaboration.
<h3>What to Expect</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Workflow Enhancements: New features including frame thinning, mobile-enabled encoders, and UI upgrades for Zixi Broadcaster.</li>
<li style="font-weight: 400;" aria-level="1">Partner Ecosystem: Integrations with companies such as Uplynk, Osprey Video, and Videon for flexible distribution.</li>
<li style="font-weight: 400;" aria-level="1">Modernised UI: A better than ever before UI for Zixi broadcasters.</li>
</ul>
Location: Hall 5, Stand 5.A85
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<h2><a href="https://www.monks.com/join-us-ibc-2025" target="_blank" rel="noopener">Monks: AI-Driven Media Innovation and Live Experiences</a></h2>
Monks, formerly Media.Monks, unites creativity, media, data, and technology under one roof to help brands grow through connected, intelligent systems. They partner with leading companies including Netflix, Adobe, AWS, Google Cloud, Meta, and NVIDIA, bringing expertise in marketing orchestration, brand building, and technology services.
<h3>Why Visit</h3>
Monks returns to IBC 2025 as an official partner with a full program designed to enhance efficiency in media, entertainment, gaming and sports technology. Their offerings at the upcoming IBC feature a series of enticing demos, panels, and networking opportunities.
<h3>What to Expect</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Panels and Discussions: Sessions on archive monetization, AI-enabled media pipelines, and innovation in advertising through clean data.</li>
<li style="font-weight: 400;" aria-level="1">Live Demos: Personalized sports highlights and intelligent production assistants showcased as part of the IBC Accelerator program.</li>
<li style="font-weight: 400;" aria-level="1">Networking Experiences: VIP dinners, a canal tour, and direct access to Monks’ senior leaders.</li>
</ul>
Location: Hall 14, Booth 14.C51
<h2>Conclusion</h2>
IBC 2025 promises to be a transformative event where the future of broadcasting takes shape. The exhibitors highlighted here represent the vanguard of innovation, each bringing unique solutions to the challenges facing modern media production and distribution.
Planning your IBC 2025 journey strategically will allow you to explore not only the technology demonstrations but also the collaborative opportunities that will define the next era of broadcasting innovation.
 
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Navigating IBC 2025: Top Must-Visit Brands Shaping the Future of Broadcasting

IBC 2025 is set to take place from September 12-15, 2025, at the RAI Amsterdam, promising to be one of the biggest broadcasting media and technology shows of the year. With approximately 1,400 exhibiting companies from over 170 countries expected to attend, this year&#8217;s exhibition will showcase some of the best innovations that will define the future of media and entertainment in the time to come.

Discover the top booths to visit at IBC 2025 in Amsterdam. From AWS, Adobe to Magnifi, explore must-see innovations shaping media’s future.