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Cloud-based video editing is undergoing a transformation. The first generation was about access and convenience: These web-based tools allowed video editors to work right from their browser, rather than download cumbersome software.  
This new generation is about automation and agility: These AI-driven platforms enable businesses to deploy content to their target audiences with unprecedented scale and speed, drawing on machine learning and computing power provided by the cloud. 
Unfortunately, many business leaders are unaware that this seismic shift is underway. Their enterprises are still using legacy software, content to merely edit videos from the comfort of their browsers. This choice puts them at a growing disadvantage from the businesses already embracing the next generation of cloud-based video editing. 
These platforms give forward-thinking businesses several crucial advantages.
<h2>Accelerate time to market.</h2>
 The consumer world has gone on-demand, and content is no different. In the previous era, viewers were perfectly okay with getting highlights from sports, entertainment, and news stories hours after they transpired. These days are over. Viewers want to be updated with video snippets minutes after an event concludes, and oftentimes even during them. 
In this kind of consumer environment, video editors can be assisted by a cloud-based video editor powered by artificial intelligence, which can cut videos of key moments, such as a goal in football, almost as soon as they happen. Enterprises employing such software enable their editors to divert their energies toward other creative outlets and enjoy a significantly quicker time-to-market than their peers: Within minutes, they can deploy individual clips or stitch them together to form a story, highlight reel, or montage. 
A quicker time-to-market will produce a virtuous cycle for brands: When your business consistently puts out videos faster than competitors, viewers will switch over. In time, they’ll develop brand loyalty for your business, knowing that they can reliably get the best content from you sooner than anywhere else. These brands will enjoy higher viewership, and in turn, higher revenue. 
<h2>Eliminate routine work.</h2>
When typewriters were in common use, professional typists were a staple of every office. With the advent of personal computing, these typists were upskilled and successfully deployed to other critical departments, given that people could now easily type on their own through word processing software. 
This comparison is a fitting one for what is going on in the video. With the emergence of AI-powered video editing, your team of video editors no longer has to spend countless hours on cutting, stitching, and producing videos. They could instead use software to do the same work at a fraction of the time, which in turn frees them for higher-level tasks. As creative professionals, this can include everything from conceptualizing new campaigns, engaging with more collaborators for partnership marketing, or creating higher-level videos, as we’ll discuss later on in this article.  
<h2>Mitigate reputational risk.</h2>
The last few years have seen the rise of “cancel culture.” People are quick to dismiss and boycott individuals that say one politically incorrect thing. Brands experience the same. When Netflix aired Dave Chapelle’s new special, which had jokes that some viewed as transphobic, many critics protested against both the company and the comedian, calling for its removal.  
While you cannot change a person’s sensibilities, brands can reduce the risk of reputational damage by properly tagging content for any sensitive material, so viewers know what to expect. As with video editing, such categorization would be a gargantuan, almost impossible task for human moderators. 
Fortunately, the new generation of cloud-based video editors can automatically tag content based on different filters, including everything from nudity and violence to alcohol and self-harm. Properly filtering or tagging this sensitive content ensures that brands maintain the good graces of their audiences. 
<h2>Focus on higher-value content.</h2>
The opposition to AI-powered, cloud-based video editing is often based on a false dichotomy: Some business leaders mistakenly believe they have to choose between these auto-generated videos and human-made videos.
Such of course is not the case. Cloud-based video editing, in fact, arguably supports the artistry of human production and directing. By freeing creative teams of lower-level editing work of event highlights, they can now pursue the more intensive, creative videos that they may have been putting off due to a lack of time.
For example, a sports brand could use cloud-based video editing to produce regular highlights of their games. The in-house creative team can now execute more ambitious content, such as a documentary about their championship team or a reality show about their star athletes. Cloud-based video editing, in short, can transform opportunity cost into a creative opportunity.
As a pioneer in this industry, Magnifi encourages all brands to join the revolution happening with AI-powered video editing. If you need a rallying cry to spring your organization into action, just remember that the operative word in AI is intelligence: Employing these tools for your video needs is smart business.
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Creating in the Cloud: Why AI-Powered Video Editing is the Future 

Cloud-based video editing is undergoing a transformation. The first generation was about access and convenience: These web-based tools allowed video editors to work right from their browsers, rather than download cumbersome software.
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