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<p><span style="font-weight: 400;">Emerging sports face an uphill battle. For starters, they must compete with established sports like basketball and soccer for the same sports fans, who only have so much time to dedicate to watching games. </span></p>
<p><span style="font-weight: 400;">There is also a lack of familiarity. Fans may be unfamiliar with their teams, players, and even rulesets. Potential fans may be uncertain where to watch games, or even unaware that it exists, which is the biggest challenge these newer sports face: content discovery. </span></p>
<p><span style="font-weight: 400;">Because newer sports are constrained with small production teams, they can only put out so many videos. This lack of content puts a ceiling on their growth. Fortunately, these sports leagues can turn to AI-based video editors to address this problem. </span></p>
<h3><b>Why videos are key to the growth of emerging sports</b></h3>
<p><span style="font-weight: 400;">Many newer sports prioritize in-person attendance. They will do whatever they can, in short, to attract new fans to their games. The thinking here is simple: If fans can watch a game in person, they have a greater chance of falling in love with the sport and remaining a lifelong fan. </span></p>
<p><span style="font-weight: 400;">While in-person viewership is important, emerging sports must first focus on the top-of-the-funnel, so they have more people to convert into serious fans. Attending a game, after all, is the highest level of commitment to a sport. A much simpler way to engage potential new fans are highlight videos.</span></p>
<p><span style="font-weight: 400;">Highlight videos have always been the cornerstone of bringing newer sports into the mainstream. This was first seen in the 1990s and 2000s, when video helped popularize many extreme sports, including everything from skateboarding and snowboarding to free running and base jumping.</span></p>
<p><span style="font-weight: 400;">The power of video to create sports fans is still happening today. Most recently, the power to boost fandom through video has been seen in sports as diverse as disc golf and ultimate frisbee to pickleball and drone racing. For example, this drone racing video, </span><a href="https://www.youtube.com/@Thedroneracingleague/videos"><span style="font-weight: 400;">The Sport of the Future</span></a><span style="font-weight: 400;">, gathered more than 2 million views on YouTube, creating organic fans for the Drone Racing League (DRL).</span></p>
<p><span style="font-weight: 400;">Released seven years ago, the video was made without the assistance of artificial intelligence, which resulted in a much slower production cycle (the DRL has only released a few similarly epic highlight videos since then).</span></p>
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<p><img decoding="async" loading="lazy" class="alignleft wp-image-1858 " src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/neew-1024x668.png" alt="" width="608" height="396" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/neew-1024x668.png 1024w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/neew-300x196.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/neew-768x501.png 768w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/neew.png 1242w" sizes="(max-width: 608px) 100vw, 608px" /></p>
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<h3><b>How AI-based video editors can help emerging sports</b></h3>
<p><span style="font-weight: 400;">Fortunately, AI-based video editors can help produce engaging highlight videos at scale. This is accomplished through meta-tagging, which can work for an emerging sport once the AI model is trained on its data. Then the video producer will be able to use a meta-tag, such as “interception” for ultimate frisbee, to bring up all the key moments involving that type of on-field action. Producers can further filter by a particular athlete, and auto-generate the necessary clip in less than a minute. </span></p>
<p><span style="font-weight: 400;">Emerging sports &#8211; and the leagues behind them &#8211; will want to distribute these clips to many different channels to maximize their reach. This task is typically difficult, given all the different dimension and orientation requirements. AI-based video editors simplify this kind of cutting. Magnifi, for example, has award-winning ball-tracking technology, which keeps the ball &#8211; or in the case of disc golf, the disc &#8211; always at the center of the screen. This ensures that new fans will give the best viewing experience no matter which channel they find your content on.</span></p>
<p><span style="font-weight: 400;">Brand equity is crucial for emerging sports, particularly when competing with other leagues. A league wants to become synonymous with a sport so that it wins the lion’s share of viewers over other competing leagues. This brand equity is often lost, however, when a league’s highlight videos get widely distributed without the brand’s visual identity. Such can easily occur when rushing to publish content, such as for social media.</span></p>
<p><span style="font-weight: 400;">AI-based video editors can assist here, too. With the push of a single button, producers can add their logo, opening and closing bumpers, and other branded materials onto every video. When paired with auto-distribution, which enables brands to publish to over two dozen platforms from a single back-end, AI-based video editors give emerging sports what they need the most for their highlight videos: scale. </span></p>
<p><img decoding="async" loading="lazy" class="alignnone wp-image-1851 " src="https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/MAGNIFI_PROCESS_CG-1024x830.png" alt="" width="607" height="492" srcset="https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/MAGNIFI_PROCESS_CG-1024x830.png 1024w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/MAGNIFI_PROCESS_CG-300x243.png 300w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/MAGNIFI_PROCESS_CG-768x622.png 768w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/MAGNIFI_PROCESS_CG-1536x1244.png 1536w, https://wp-dashboard.magnifi.ai/wp-content/uploads/2023/11/MAGNIFI_PROCESS_CG-2048x1659.png 2048w" sizes="(max-width: 607px) 100vw, 607px" /></p>
<h3><b>It’s time to breakout </b></h3>
<p><span style="font-weight: 400;">Every emerging sport has a breakout moment when a highlight video captures the public’s imagination and wins them legions of fans. This is difficult to do with traditional video editing. Using an AI-based video editor increases the volume and quality of videos with which your league can woo fans over to your sport. Doing so will grow your sport’s viewership, increase long-term fans, and ultimately bring in more revenue through added monetization opportunities.</span></p>
<p><span style="font-weight: 400;">If you are a league owner of an emerging sport that wants to find mainstream success, reach out to Magnifi to find out how an </span><a href="https://magnifi.ai/request-a-demo"><span style="font-weight: 400;">AI-based video editor</span></a><span style="font-weight: 400;"> can help.  </span></p>


Breakthrough videos: How highlights mainstream emerging sports

<p>Elevate your emerging sports league with AI-based video editors. Create engaging highlight videos, boost brand visibility, and reach wider audiences with Magnifi. Break into the mainstream successfully!</p>


Elevate your emerging sports league with AI-based video editors. Create engaging highlight videos, boost brand visibility, and reach wider audiences with Magnifi. Break into the mainstream successfully!