How AI can optimise broadcasting for Formula One.

Formula One – Broadcasters Race for No1 The speed of innovation in sports is being aided by technological advancements in the fields of AI and deep learning algorithms. The sports industry is one of the leaders in embracing the benefits of these new-age technologies. F1 is by far one the greatest sporting events in the world with a global audience of 433 million viewers across the globe. This popularity of F1 races provides an immense opportunity to broadcasters for monetization. This can only be realized if broadcasters can provide their audiences with engaging content which is immersive and lends itself across traditional and new digital channels. Most broadcasters are embarking on this journey and exploring streaming and social media as an effective tool to reach larger audiences. AI and ML play a very key role in achieving this.

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