How Magnifi helped a social entertainment platform in detecting and tagging explicit and sensitive content in videos

Kumu is a Filipino video-sharing and e-commerce social networking service owned and developed by Kumumedia Technologies, Inc.

They wanted to ensure compliance and higher engagement on their videos. Our API-based fully automated AI and ML solution, Content Moderation Pro, was used to detect and tag sensitive and explicit content in videos, thereby ensuring that client’s videos are fully compliant and ready to stream. We were able to screen and tag content and customize it to the guidelines and rules of the broadcasting platform specific to the region.

Through a consultative process with the client, we were able to zero in on the key challenge the client wanted to address i.e. creating a safe space for positive content and eliminating offensive content.

Read about the entire process, the solution and the impact in this case study.

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